Google Adsense: Does it pay to block Ad Networks?

I’ve read lots of posts from people claiming that blocking Ad Networks improved their Google Adsense revenue, but never seen any proof. So here’s my stats…

Obviously Google Adsense rules means I can’t share actual numbers, but the below graph is my RPM. You will notice that things change in late March, with RPM being less “spiky”, and on-average lower. My actions in late March were:
– Some Search Engine submissions
– Adding Related Posts section in the top right of pages
– Robots meta tag added
– Google Adsense block list updated to REMOVE blocked networks – All networks now active

So one of the above actions looks to have been the cause of a dramatic drop in my revenue. I’m not drawing conclusions here at the moment, but I wanted to share my data to help show others that the above actions can obviously impact revenue significantly.

Will update if I find reason to confirm the cause!


I'm passionate about technology, and particularly helping people make the most of it. I've spent the last 30 years helping others make the most of technology. My career started in IBM, but I choose to move into smaller business environments, to use a breadth of skills, and help businesses step change their IT services. My skills range from user based technology, through business systems (applications) to infrastructure. I also have a long background in IT security. I focus on what I consider to be "productive technology", i.e. adding genuine value to peoples lives. I'm not a big gamer, and don't hold much interest in what I consider to be disposable consumer technologies. During the day, you'll find me consulting with businesses or heading up an IT department. At the weekend, you'll find me sat at my Linux PC, writing PHP or Python code, or trying to help others on Twitter, this blog, or my YouTube channel: Artexic.